Behind the scenes during the production of the Marni at H&M commercial, directed by Academy Award and Golden Globe winner Sofia Coppola in Marrakesh, Morocco.

http://www.FTV.com/videos WORLD – Riding on the coattails of their highly successful collaboration with Versace, H&M announces a new team-up with designer brand Marni for Spring/Summer 2012 for men and women. The collection mixes tribal prints with Bauhaus graphics in the signature Marni style. “Collaborating with H&M has been an exciting challenge,” says Consuelo Castiglioni, Creative Director at Marni, “I’m very proud of the results.” Top model Aymeline Valade, FashionTV’s First Face winner for Spring/Summer 2012, is cast perfectly as the model for Marni’s new H&M collection.

Appearances: Consuelo Castiglioni (Creative Director, Marni), Tim Blanks (Style.com), Margareta van den Bosch (Creative Advisor, H&M), Aymeline Valade (Model)

I am very excited:)